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How Kaifeng is winning foreign hearts with Song culture and open inclusiveness_我的网站

一 |     　　暑期上海迪士尼，花车巡游经过时，人群中举起的不只是手机，各式云台相机、长焦镜头也频频“登场”。    

    The fish lantern parade in the Millennium City Park Photo: Courtesy of the Millennium City Park
Fireworks bloomed in golden-red sparks across the night sky, the hems of Hanfu skirts swaying gently in the glow of the lanterns, while the steam from soup dumplings mingled with the bustling sounds of the marketplace. Several foreign tourists held up their phones to capture the atmosphere. This was an ordinary day in Kaifeng, Central China's Henan Province, yet every corner brimmed with the lively atmosphere of Song-era life and an open, welcoming warmth.
This city, once known as Bianliang, the capital of the Northern Song Dynasty a thousand years ago, was already a thriving metropolis that broke the boundaries of traditional wards and markets and opened gates to promote maritime foreign trade.
Today, it continues to carry forward the unique charm of Song culture and an atmosphere of openness and inclusiveness, drawing an increasing number of international visitors — people who are not merely passing through, but many who have chosen to work and live here.
Among them is Xiao Feifei, a performer from Ghana who has been working in Kaifeng for more than a year.
"When I first arrived in Kaifeng, there weren't many foreign visitors in the scenic areas. Now I meet new visitors almost every day — some are European tourists who decided to come on the spur of the moment thanks to convenient visa policies, others are families who specifically bring their children to experience Song culture," he said.
The figures confirm this change: in the first half of 2026, the number of inbound tourists to Kaifeng grew by approximately 130 percent year-on-year, with source markets expanding beyond the traditional Hong Kong, Macao, and Taiwan regions to include multiple countries in Southeast Asia, Europe, and North America.
Why are more and more foreigners willing to come to Kaifeng — and even stay? When Global Times reporters walked through the city, the answers gradually became clear.
'A home to stay'
Xiao Feifei's story with the city begins in 2025. He arrived in Kaifeng and worked as an acrobat and performer in the Wansuishan Martial Arts City, a Disney-style theme park that features many scenes and plays inspired by "Outlaws of the Marsh." 
At first he viewed it as just a job — finish each performance to earn a living. But as time passed, he found himself increasingly unable to leave.
"The most unforgettable moment for me was one day after a performance, just as I was about to rest, a security guard wheeled over a boy who was my fan. Unable to speak, he simply stretched out his arms with all his strength, asking for a hug. I bent down and gently held him. In that instant, a tenderness I had never felt before welled up inside me," Xiao Feifei told the Global Times. 
"There are also the children who call me 'big bro.' They post videos online looking for me and specially come to play with me. These moments make me feel that I am not merely working — I am truly bringing joy to others," he noted.
It was this sense of purpose, of being accepted and warmly embraced that made Xiao Feifei decide to stay. "I feel the inclusiveness and care of the people here every day. This is how I understand Chinese culture," he said. "Kaifeng has become my second home."
Xiao Feifei is not alone. The scenic area now has more than 200 foreign performers and staff. Zhao Kuan, general manager of Wansuishan Martial Arts City, explained that while the park is rooted in traditional Chinese wuxia culture -- a genre of Chinese fiction or cinema featuring the adventures of martial artists in ancient China, it also incorporates elements from foreign martial traditions, such as Zorro-style figures. 
"This allows overseas visitors to find a sense of familiarity while experiencing something uniquely Chinese," Zhao said. "It reflects the open and inclusive spirit of Song culture itself."
Currently, more than 3,000 performances of various sizes themed around wuxia culture — including live-action martial arts dramas and character model shows — are staged every day.
Immersive experience
Martin, a computer technology teacher from Eindhoven in the Netherlands, is visiting China for the first time. This two-week trip has taken him through several cities, and the Millennium City Park, a Song Dynasty-themed park in Kaifeng marks one of his final stops before heading home.
"The moment you step into the park, you are immediately immersed. The colors, the lights, the performances — everything is perfectly coordinated. Even though I don't understand the dialogue, I can clearly feel the historical atmosphere of the ancient Song Dynasty and its everyday street life. It's not simply about performance tricks; it's telling a real story that makes you feel as if you've traveled back in time," Martin told the Global Times.
Millennium City Park is modeled on the renowned painting the Qingming Festival by the Riverside, recreating the street scenes, everyday life, and live performances of the Song Dynasty. Centered on Hanfu styling and makeup, intangible cultural heritage handicrafts, park-wide NPC interactions, and large-scale live shows, the scenic area transforms Song Dynasty rituals, folk customs, aesthetics, and the spirit of family and nation into living scenes that visitors can wear, make, watch, and interact with, an employee from the park told the Global Times.
Foreign tourists need no direct historical knowledge or language skills to appreciate the elegance and vibrant street life of the Song people through costume, hands-on crafts, performances, and interactions, he noted.
    The opening ceremony to welcome guests in the Ancient Kaifeng County Government Photo: Courtesy of the Ancient Kaifeng County Government scenic spot
Thai blogger Ake has loved the "Justice Bao" series of films and TV dramas since childhood and has long admired the culture of integrity and chivalry embodied by Bao Zheng, the legendary judge who lived from 999 to 1062 with his expert handling of criminal cases, his fearlessness in giving straightforward advice, and his deep resentment of evil deeds. 
When he visited the Ancient Kaifeng County Government, known as the first government office in Ancient China, he actively took part in a simulated court-hearing experience, personally feeling the trial process of a Northern Song prefectural government. He even had the opportunity to take a photo with the actor playing Bao Zheng after performance.
"The culture of integrity and the rule of law represented by Bao Zheng serves as a shared emotional resonance for tourists both at home and abroad. The spiritual core of fairness, justice, and caring for the people for the public good resonates with the common aspirations of people from different regions," Duan Bo, the general manager, told the Global Times.
The scenic area centers on recreating feel and style of the Northern Song government, including the main court hall and the council hall. Combined with a series of live-action performances centered around Bao Gong's case trials, it allows visitors to gain an intuitive understanding of how the prefectural government operated at that time, he added.
Unique attraction
Kaifeng, known as China's "Ancient Capital of Eight Dynasties," became the world's first metropolis with a population of one million during the Northern Song Dynasty. It features a globally unique "city-upon-city" wonder of six stacked cities, and its central axis has remained unchanged for a thousand years, Liu Dong, deputy director of Kaifeng Municipal Bureau of Culture, Radio, Television and Tourism, told the Global Times. 
In addition to its rich cultural atmosphere, Kaifeng is home to many historical relics: the Iron Pagoda, the city's landmark with nearly thousand-year-old history, and the Fan Pagoda, the city's the oldest surviving above-ground structure. The Great Xiangguo Temple was a royal monastery of the Northern Song, while the Zhou Bridge relics recreate the prosperous scenes of the Bianhe River from a thousand years ago, according to Liu.
How has Kaifeng utilized its rich cultural resources to transform itself into a renowned tourist city?
"We have consistently adhered to the principle of balancing protection and "development" in its cultural tourism policy," Liu said. 
On the one hand, important historical sites have been protected through physical restoration and digital preventive conservation. On the other hand, each scenic area is required to have a clear positioning and distinctive features — The Millennium City Park deeply cultivates folk customs and street life, creating a sense of time travel; the Ancient Kaifeng County Government highlights the culture of the rule of law and integrity; while Wansuishan Martial Arts City revitalizes wuxia narratives, emphasizing interactive immersion, Liu noted.
    A drum show with Northern Song characteristics in Wansuishan Martial Arts City Photo: Courtesy of the park
Boosted by China's visa-free policy, the "one ticket for three days" offer adopted by many scenic areas in the city has become even more appealing. It allows visitors to enter the same scenic area multiple times within three days with a single ticket.
"We don't have to rush. We can take our time watching the performances and wandering around. One day is nowhere near enough — this policy is so thoughtful," a visitor surnamed Yang, who is from Denmark and traveling with her husband, told the Global Times in the Millennium City Park. 
Meanwhile, Kaifeng offers a full-service experience for foreign visitors: bank branches provide bilingual assistance for cash withdrawals and currency exchange; the immigration hall has a dedicated green channel for visa-free transit travelers, enabling quick handling of lost documents and other emergencies; and multilingual signage has been upgraded across all A-level scenic spots, tourist hubs, museums, and pedestrian streets, the bureau said.
All of these measures resonate with the spirit of the Central Urban Work Conference in 2025, which highlights efforts to build culturally-vibrant cities characterized by high ethical and moral standards. By effectively protecting and revitalizing Song culture and delivering high-quality services, Kaifeng has made foreign visitors not only willing to come but also willing to stay longer and return — precisely practicing the requirements of building a "livable" and "culturally vibrant" city.
As a new day begins, Large-scale immersive performances and processions unfold, NPC characters weave through the ancient streets interacting with visitors, and the entire city is illuminated by light, sound, and the everyday vitality of the marketplace.
A thousand years ago, Bianliang was an open and inclusive world-class metropolis. Today's Kaifeng, with its Song-dynasty elegance and sincere hospitality, once again opens its doors to the world — and quietly captures the hearts of many who have come from afar.
。北京95后白领林晓就是其中一员，去迪士尼前她曾纠结是否买台大疆Pocket 4，但平时出游不多，买了怕闲置。

二 | 经推荐，她在人人租平台免押金租了一台，次日到货、配件齐全，两天花费不到百元。“体验很棒，对租用消费有了新认识。

三 | ”林晓说。　　林晓的经历是租用消费走入大众生活的生动注脚。

四 | 从演唱会长焦镜头到露营装备，从游戏卡带到智能机器人，从租车自驾到汉服礼服，一种“重使用、轻拥有”的新型消费方式，正成为消费市场一抹新色。　　近年来，在政策与市场双轮驱动下，我国消费租用行业快速崛起。今年1月，商务部等9部门联合印发《关于实施绿色消费推进行动的通知》，明确提出“大力发展绿色租赁服务，创新绿色消费模式，鼓励出行共享、空间共享、物品共享”；7月，国家发展改革委发布《循环经济发展“十五五”规划》，将规范二手商品流通、推动绿色消费列为重点任务。国家市场监管总局发展研究中心发布的《循环经济背景下的消费租赁行业健康发展白皮书》显示，2024年我国租赁经济交易规模突破4.2万亿元，同比增长32%，服务用户超7.5亿人次，数智平台交易额占比65%。

五 | 　　不买也能“享”，“租生活”圈粉年轻人。　　暑期以来，租用消费全线升温。在出行端，神州租车订单量同比增长超30%，租车用户规模同步增长约三成；滴滴租车订单量持续攀升，日均订单同比增长超50%。在数码端，人人租平台数据显示，短期租用需求迎来爆发，相关订单同比增长66.8%；按品类来看，演唱会设备及游戏装备热度更高，分别同比增长388.5%、488.7%。

六 | 　　年轻群体成为绝对主力，95后、00后贡献了相关类目66.5%以上的订单。“以前总觉得租东西束手束脚，生怕磕了碰了要赔钱。”00后骑行爱好者陈曦租了一台佳能R50相机和镜头，7天才200多元，“经平台验机后发出，归还时轻微划痕不用赔，整个过程很踏实。”对数码、户外等“高单价、低频次”的物品，租用免去了购机折旧、闲置吃灰的烦恼，随用随租，性价比与体验双在线。　　免押加验机，“敢租”有了硬支撑。　　租用消费的普及，离不开信任机制的建立。信用免押模式大幅降低了消费门槛，为大量用户减免押金。《关于实施绿色消费推进行动的通知》提出，“推动‘人工智能+绿色消费’，创新智慧产品、智慧场景，利用先进技术加强资源匹配、智能调度，提升智能化服务水平，推动资源高效利用。”依托先进数字技术赋能，相关经营主体加快探索实践。

七 | 人人租平台在全国布局12个标准化仓储履约中心，通过智能化调度设备，将“次日达”服务覆盖200余座城市，履约效率提升约50%；同时，依托人工智能大模型，搭建起标准化、可追溯的验机品控体系，目前已累计拦截40余万台不合格设备流入租用市场，有效保障用户“无忧租用”的体验。

八 | 　　标准建设也在加速推进。去年5月，国家标准GB/T 45828—2025《共享闲置物品质量信息描述》正式颁布，填补了共享租用领域质量信息描述的标准空白；今年1月，《实物租赁 消费品线上租赁经营管理规范》团体标准落地实施，进一步完善全流程服务准则。从“起步摸索”到“有标可依”，租用消费的品质底线不断夯实。同时，得物APP等电商平台纷纷上线租赁服务，覆盖数码产品、服饰配件、奢侈品箱包等百余个品类，行业生态日趋多元。　　一物多次用，闲置资源“转”出绿色账本。　　一台相机在不同消费者手中流转，一部手机完成多次“服役”，租用模式让闲置物品“忙”起来，也让资源消耗“降”下来。据业内平台测算，规模化循环租用已累计促成超3000万次设备循环复用，减少约8万吨电子废弃物；个人寄租模式可使设备利用率提升10倍以上，生命周期延长3至5年。放眼全行业，二手交易、共享租用、以旧换新正形成合力，为绿色循环经济注入市场化动力。

九 | 　　“租用消费本质上是所有权与使用权的分离，既降低消费门槛，又提高资源利用效率，是绿色循环经济的重要实践。”中国社会科学院社会学研究所研究员朱迪说，随着标准体系完善和服务升级，租用消费将从“小众选择”走向“大众常态”，为扩大内需与绿色发展注入双重动能。　　齐志明 张函嫣　　《人民日报》(2026年08月26日 第 19 版)。

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