EconoScope | 'Chinamaxxing' reshapes inbound travel to China_我的网站
一 | 1月16日：今天上午，复仇者联盟4号导演拉塞尔兄弟倒数了微博预告片《百日行》的100天倒数，这意味着第4版的发布还不到100天。根据曼威的官方倒计时页面，这部电影在北美上映前有99天5小时。关于微博第二对联4首映倒计时，很多网友在微博上留言给拉塞尔兄弟，希望美国队能活下来。此外，对于拉塞尔兄弟的预测，也自然有不少漫卫粉丝希望这是国内发行时间的倒计时。作为复仇者联盟系列的最后一部分，Fusion 4的拍摄已经完成，目前正在后期制作中。根据之前对罗素兄弟的采访，这四部电影的长度可能长达三个小时，这是一部有很多故事的大电影。在此之前，《复仇者联盟3：无限战争》的长度达到了2小时40分钟，而《联盟》中四部电影的长度达到了3小时似乎是合理的。 (ECNS) -- "Chinamaxxing," a social media buzzword describing immersion in all things Chinese, is reshaping inbound tourism as more international visitors move beyond sightseeing to embrace culture, technology and daily life. Jin Zhun, associate research fellow at the National Academy of Economic Strategy, said the rapid emergence of terms like "Chinamaxxing" reflects the growing range of experiences available in China and signals that China travel is becoming a global trend.
(Screenshot from YouTube)
According to data from the National Immigration Administration (NIA), more than 22.91 million foreign nationals entered China in the first half of 2026, up 20.4% year on year. Of these, 17.815 million entered visa-free, accounting for 77.7% of all foreign arrivals. NIA said that the top 10 source countries for inbound foreign travelers were South Korea, Russia, Malaysia, Vietnam, Thailand, Singapore, the United States, Japan, Mongolia and Australia. Inbound spending has surged. Alipay data shows tourist consumption rose 72.9% year‑on‑year since June. Shanghai customs processed 253,000 departure tax refund applications in H1, nearly triple last year, with refunded goods worth 23 billion yuan ($3.2 billion). Rather than simply checking destinations off a list, visitors are tailoring traditional outfits, picking spring tea leaves, or joining locals for early‑morning Baduanjin exercises in parks. Tech tourism is also booming: NEV factories have welcomed more than 250,000 visitors since opening to the public in 2024, while humanoid robot performances and rocket launches at Wenchang have become highlights for overseas travelers. As The Guardian observed, China is sending a clear message: Come here and judge China for yourselves. From "China Travel" to "Chinamaxxing," the evolution of these buzzwords reflects a broader shift in how foreigners perceive China. Instead of viewing the country through online content alone, more people are choosing to experience it firsthand and form their own impressions. (By Gong Weiwei) 。
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